A question we are asked almost every day. This is not a question with a straight answer. It completely depends on your business objectives, current trends in marketing, and the type of marketplace.
For us, both come under digital marketing techniques. Initially, we need to understand what the client wants, whether their business demands results that stay long which takes time, or results that show up fast organically. It totally depends on the client whether he wants to opt for paid search results or organic traffic or maybe a combination of both, which is preferred mostly by businesses.
There are two factors for considering SEO or PPC. The first is to show paid advertisements at the top of the page and then organic results. The second is that traffic from SEO is free, whereas traffic from PPC has a CPC (cost per click). Mostly, SEO and PPC show the best results when worked on together.
Awareness: Visibility in a web search for your focused keywords puts your business before potential clients similarly as though you were to promote, and it marks brand awareness.
Website Traffic: Increasing site activity increases your chances to draw attention to your business and possibilities on why they would deal with your business.
Return on Investment (ROI): -Organic traffic and leads offer better returns on investments than paid media.
Cost: While SEO is neither cheap nor simple, it will commonly be savvier than all other promoting strategies for conveying brand Awareness and applicable traffic to your site.
Validity and Trust: Having your site in the organic results can impact your validity with a group of people searching for your services. Numerous clients skip advertisements and trust organic outcomes more profoundly.
Pros of PPC:
Budget: Keeps in mind the strict control of the expenditure in the PPC account. Determine the amount that you will spend every day (ideally with some thoughts of profits), and set that fixed limit.
Targeting: PPC gives a laser-focused approach to get before potential clients. Promotions can be focused on search keywords, time of day, and the day of the week, geology, language, device, and groups of onlookers dependent on past visits.
Speed: While growing great organic visibility can require some time, a PPC battle can be created in days and increase in weeks.
With normally four ads on desktop and three on mobile, a user will always see the paid search advertisements.